Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. Generally, a Bounce Rate of 40-60% is considered to be good. Bounce Rate = (Single-Page Sessions / Total Number of Sessions) ×100. Bounce rate. Contents. A critical difference between bounce rates and exit. Once you have the metric in place, you can add it to any report including the top landing pages report. It can also be defined as the percentage. Reduce Your Bounce Rate With OptinMonster Today! BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →. Research. , Jonh@gmail. However, it is important to note that bounce rates can differ significantly between different industries and individual websites. Soft bounce email definition. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. This is why bounce rate’s sister metric, dwell time, is so important. However, they are still counted as a Single Access. As soon as the Page dimension changes to a second unique value, the visit no longer qualifies as a single page visit. If you send 1,000 emails and 100 of them bounce, the. A high bounce rate suggests that your site’s content, user experience, page design, or copywriting need improvement. The benchmark for bounces is less than 2%. The average bounce rate is around 53%. T v = Total number of visitors who viewed only one page. And your conversion rate is 5%. Bounce Rate meaning is the percentage of single-page sessions (i. - Rationalizing positioning & decisions based on Market Studies. It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. On the flip side, the exit rate is based on the last page on your business site that users visit before leaving. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. Counts, eg. So, take that session number and divide it by the total sessions, and you get the bounce rate. Bounce rate. 20% bounce rate. Zudem zeigt sie dir an, wenn etwas mit deinem Tracking-Setup nicht in Ordnung ist. Definition: In email marketing, a soft bounce is an email which is temporarily undeliverable, usually because of some problem on the recipient's side. Adobe introduced this dimension for use in reports that use custom attribution. Fill the out the details in the form as follows and click “ Save ”. 65 seconds. Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. It has nothing to do with. Next, let’s take a look at what’s the difference between hard bounces and soft bounces. Another study by Custommedialabs divided average bounce rates by types of websites: 20% – 45% for e-commerce and retail websites. It is not a good metric for understanding engagement level. Conversely, in some niches, it is not very uncommon to have a bounce rate as high as 80%. It could be a long loading time, a confusing or off-putting design, or a mismatch between the page and the ad or search query that brought the user to your site. Here are some benchmark bounce rate averages for the most common kinds of websites and website page types: 20% – 45% for eCommerce and retail websites. ; One in four visitors would abandon a website if it takes more than four seconds to load. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve. It is one of the most common and basic metrics in reports. A bounce is when a person visits a single website page and then leaves. Say a visitor goes to a popular article on your Blog page. However, this can range from as low as 20% for e-commerce websites to as high as 90% for certain page types like dictionaries or blogs. The AMO ID is connected to a visitor’s profile when a visitor land on the site from a paid search ad. How to use bounce in a sentence. Hypotheses Definition 10. Let’s say you’re running an e-commerce website. R b = T v / T e. A bounce rate that is mistakenly reported might be caused by duplicate code, improperly integrated. Time On Page vs. The AMO ID is connected to a visitor’s profile when a visitor land on the site from a paid search ad. A critical difference between bounce rates and exit. Current data suggests that bounce rates for e-commerce stores tend to be around 45%. Omniture formula for bounce rate = Single Access / Entries. Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it. 2. It shows that your visitors left the website before you could even sell to them. 75% of all website traffic runs through Google. Here is some data from this blog. Bounce rate: the number of emails that don’t get delivered; List growth rate & unsubscribe rate: the rate at which your email list is growing or shrinking;. e. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor). By subtracting the engagement rate from 100%, you can determine the bounce rate. OptinMonster’s gamified campaigns are a great way to recapture wandering attention. Bounce Rate and Actual Bounce Rate. 4. Bounce rate: Explained Let’s make bounce rate’s definition a little more simple. As I just described, my goal when looking at Bounce Rates is to be able to tell my peers how visitors are bouncing off key pages based upon both the page and the segment. The use of permission-based double opt-in forms is considered a best practice. To view the bounce rate metric, you must first create a landing page report in GA4 which, at the time of writing this blog, still isn’t one of the standard report templates. Bounce Rate. Anything over a 2% bounce rate is a sign of trouble. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Note that there are countless reasons. Calculated metric: Allows the combination of existing metrics, statistical functions, and formulas for use in reporting. [2]. The bounce rate you see in Google Analytics pays no attention to the amount of time a visitor spends on your. 15-10-2015 19:27 PDT. Time on Page. As discussed before, bounce rate cannot accurately determine user engagement because it does not factor in time spent on page. It is a simple measure of whether your content engages those who land on the page. Shopify analytics provides custom reports for e. A visit consisting of more than one hit (in this circumstance, an s. Bounce rate is the percentage of visits to your website where only 1 page was viewed. Using Site Search data in GA4 August 10, 2022. Both page view and link tracking hits count. However, what is. We’ve compiled a list of our top four best practices to help you reduce the email bounce rate. 1. Mailchimp bounce reports. An unnaturally high or low bounce rate (think 100% or 0%) can tell you that there is an issue with your GA tag implementation. 10. Main Takeaway Tip: This typically is the most hidden scope in both platforms, but. Generally speaking, for any marketing effort to be successful, you should target an average email bounce rate of less than 2%. Create Easy to Read Content. commenting). There are various definitions, but typically a user is thought to have ‘bounced’ if they only visit one webpage. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then. 69%: Search:. At a glance. This is particularly true for new audiences that haven’t heard much from you before and/or their addresses haven’t been properly verified. If you have issues with high bounce rates on your site, you can try to set up some custom events. The quality of the page is low. In the case of my blog, the bounce rate dropped from 80-90% to 5-15%! This result tells me that people who arrive on-site aren’t arriving by accident, that they are specifically interested. A drop-down menu should appear, where. Bounce rate usually refers to the number of hard bounces per number of emails sent, and is expressed as a percentage: For example, if we sent 10,000 emails and 222 of them bounced, our bounce rate would be 222 ÷ 10,000, or 2. In GA4 bounce rate is the percentage of sessions that are not ‘engaged’. Receiving a bounce email means your email wasn’t delivered to the recipient. People’s attention on the internet is fleeting. 025 x 100 = 2. A good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may be an indication that you need to evaluate your page content and make it more helpful and engaging for users. warrensander. The first half of this sentence is technically incorrect because the bounce rate is actually the percentage of single interaction visits. Working on the best ways to reach our Ecommerce KPIs by: - Analyzing features performance: Define KPI, adapt evolution strategy and give key learnings for program management. type of site. 75% bounce rate; There are two kinds of bounces to track: 'hard' bounces and 'soft. As I just described, my goal when looking at Bounce Rates is to be able to tell my peers how visitors are bouncing off key pages based upon both the page and the segment. A high bounce rate can also indicate that there are some problems with your website, so make sure you understand what your stats are and try to address any issues. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. It can reduce website bounce rates. Maybe others did not find the information they were looking for on the page and left. This is because they both measure “bounces” or “engagements” differently as explained above. 3. Be sure to test and improve your page load time to make sure the problem doesn’t stem from there. Bounce Rate. Click Customize report in the upper-right corner of the report. The amount of time that elapsed between these. Question about bounce rates, perhaps worth discussing on your site some day: wondering about the effect on bounce rates for pages set as browser's default homepages, eg a university homepage: if, say, 1000 uni. Aber sie ist auch eine überbewertete und oft. Bounce Rate. The “bounce rate” is the proportion of website visitors that leave without clicking a link, finishing a form, or making a purchase. It has purpose-built tools to analyze SharePoint site. A domain that doesn't exist causes incoming emails to bounce. Your homepage’s bounce rate would be 50%. 1. User engagement represents the actions the user takes after experiencing or interacting with the website, product, or application. Sie ist nützlich, um das User Engagement zu bewerten. Exit Rate. By the very definition of a single-page website there is no "next page," which means these sites will always have a 100% bounce rate unless additional interactions are tracked. The definition of Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. But learning how to leverage it to move the needles is a better one. PRO TIP: If you are considering using Squarespace for your website, be aware that their. Entries can occur only once per visit. Metrics like bounce rate can provide immense insight into your search. There is nowhere but that one page for people to go. * Bounce rate o Tasa de rebote: La métrica más sexy 13 junio 2010 1 comentario En un post de Avinash Kaushik se habla de la tasa de rebote como la métrica más sexy, entendiendo como más sexy que la información resultante de esta métrica desencadena varias acciones que podemos llevar a cabo para mejorar el ratio de conversión de. They view one page then exit, which equates to a session length of zero seconds. Here’s Google’s technical definition: Bounce Rate is the percentage of single-page sessions (i. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. According to Clicktale, blogs tend to have bounce rates of 70-90%, content sites about 40-60%, and service sites only 10-30%. How to access bounce rate in GA4. 4. I should point something out: The term “Conversion Rate Optimization” is kind of misleading. The real definition – the one harder to explain to the layperson – is the percentage of visitors to your site that only have one single interaction with the site,. When you include internal links in your content, users are more likely to visit other pages, increasing engagement—while also aiding in decreasing your website’s bounce rate. ” Bounce Rate is a key indicator of user engagement and website performance, providing invaluable insights into how effectively a website engages visitors. It’s okay if you skip this too as long as you get the idea. Magnificent User Experience Stats. Creating segment isnt helping me to get correct bounce rate I am looking for. Let’s make bounce rate’s definition a little more simple. Bounce Rate Definition: For people who don’t know precisely what bounce rate is, it is the percentage of visitors that leave your site (and go back to search results or referring website), after viewing your site for a few seconds or after seeing only one page. A high bounce rate suggests that something about the page or your site is driving users away immediately. when it expires) on a page. Our Calculated Metrics tools offer a highly flexible way of building, managing and curating metrics. In my previous post, I highlighted two segments that I commonly use: 1) Visitor Type (i. What Bounce Rate Represents A “bounce” is recorded whenever a user visits a single page on your site or app without interacting more deeply. The main goal of looking at bounce rates is to determine whether your site (and specific pages on your site) is meeting the needs of visitors. It measures the percentage of sessions that meet certain conditions such as lasting longer than 10 seconds, completing a conversion event, or having at least 2 pageviews. Bounce Rate Bounce rate is the percentage of sessions that last less than ten seconds, do not include a conversion, and/or only include one page view. Bounce Rate . Key takeaways: A website’s bounce rate is generally calculated by dividing single-page visits by total visits. 56% of people unsubscribe from emails due to content that’s no. The more emails you send, the more likely you are to encounter delivery problems known as bounces. Maybe some visitors clicked on the wrong page. For you to determine what works for you, you need to know what you want people to get from your site. Bounce Rate: Definition, Bounce Rate Formula and Ways to Improve it In this article, we define the term bounce rate, explain the bounce rate formula along with the different. We want to create bounce rate trait on Audience manager. These are business metrics that help you determine whether a website variation is more successful than the control version. T e = Total entries to page. For instance, if a user visits your website and leaves in under 10 seconds without triggering an event, then that session will count as a bounce. 30 to 50% is good. Page Views. Why it’s an important metric: It's critical to keep track of emails that "bounced" — and why — so you can avoid bounces in the future. By doing so, exit rate as displayed in Google includes bounce rate. Dwell Time vs. 2023 Multichannel Marketing Survey. It hits the table and bounces back without rolling (visiting any other pages). Perhaps in the next release it will make the cut. Within Omniture there is a standard definition of bounce rate that is defined by whether or not a user completes a second Omniture load event, which typically involves the user going to a second page. Step 1: Analyze your traffic. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your Analytics. In other words, it represents the percentage of visitors who “bounce” off the website. 12. This is when a visitor goes to your website and immediately leaves. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended. Saint-Mandé, Île-de-France, France. 1. 25% – 55% for B2B websites. Quick definition. Most #websites have bounce rates somewhere between 26% and 70%. A well-designed website with intuitive navigation, clear calls-to. ; On the first page of Google search results, the average page speed is 1. Bounce rate: Explained. Bounce Rate, specifically the Bounce Rate Metric in Google Analytics, is the percentage of single-page visits to total visits of a certain Dimension. See Calculated metrics in the Components user guide. Thus exit rate indicates less engagement than the bounce rate. 29% in financial services to 6. The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients’ mail servers returned them. Page Views. Step 1 – Login to. This rate is expressed in so many percent. Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following. It is the link between catching the attention of the user and inspiring them to act. It is. Bounce rates over 70% could be a problem. (How to find it: Audience - Overview - Bounce Rate) Bounce rate measures the percentage of people who left a website without visiting another page beyond the one they entered a site on. A landing page’s core purpose is to direct a user toward a call to action to. and give you useful channel insights. Generally speaking, if you have a publishing website with lots of blog posts, a bounce rate of around 70% would be fine. To track the bounce rate, you’ll need a tool like Google Analytics to determine which sources of website traffic connect to which bounce rates. 41% to 55% is roughly average. Bounce Rate. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. You are paying 30 or 60 (or whatever) cents per click, getting that traffic to come and stay on your site (give you one pathetic click) might be a worthy goal. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. As discussed before, bounce rate cannot accurately determine user engagement because it does not factor in time spent on page. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. R b = Bounce rate. sessions in which the person left your site from the entrance page without interacting with the page). It’s a great metric to measure user engagement, but only if you know how to use it. UI Name: Bounce Rate. 2. However, if bounce rate is high and average time on page is low, then there is a problem because Google factors in time on page for rankings. Enable. The bounce rate is the killer of lead-generation, engagement, conversions, sales, and revenue. The most common definition of conversion rate is (# conversions) / (# visitors or users). A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not have landed on it. Bounce rate is single-page sessions divided by all sessions, or the. The definition of bounce rate is the percentage of a web page's total visits, with the visitor leaving, or clicking the back button without taking an action, such as clicking on a call to action (CTA), visiting a second page, or filling out a form in a certain time period. Replaced by engaged sessions and bounce rate in GA4. Since the bounce rate is the percentage of visitors who only view one page on your site, it’s calculated by dividing the total number of single one-page visits by the total number of visitors. Bounce rates (often confused with exit rates) are metrics used in web analytics. Savvy marketers know the importance of segmentation and agree with these statistics: Segmented campaigns can lead to a 760% increase in revenue (DMA). Bounce Rate vs. Search is where all the traffic is, for now. Blog Pages – 70% to 90%. 92% Bounce rate on UA = 93. Enter the minimum timer interval 30,000 for 30 seconds. 2. Then you can add this metric to the pages report and switch to the trended view (you will see the same. While the definition of what makes a good bounce rate varies by industry, it's always a good idea to improve bounce rates whenever possible. Research. Good bounce rates range between 26 and 70 percent, depending on the. In Universal Analytics, given its definition, bounce rate also has a secondary purpose. On analytics servers, a bounce is measured as a session that does not have any. Many different variables determine what a “good” bounce rate is. It has to be neutralized as much as possible. Visitors may bounce by performing any of the following actions. For example: Trait rule will should that bounce rate is higher than %80. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. . Under your profile, look for " Reports " under analytics. Internal linking your content together is not only great for SEO, but it’s also one of the best ways to reduce bounce rate while increasing pageviews. Find the ‘Pages and screens’ report from the ‘Engagement’ tab: 2. e. Though as you know Omniture can compute. Finding bounce rate in GA4 is a little tricky. Turns out that in Ad-Hoc you can choose whether or not to 'Count Repeat Instances' and by setting it to 'No' the bounce r. Bounce Rate Formula. The total number of website visitors = 1,035. The ideal range for bounce rates is between 26% and 40%, with the average rate falling between 26% and 70%. A well-designed website with intuitive navigation, clear calls-to. e. This metric is widely used to measure the. adjusted bounce is defined as 'bounces excluding the single page visits that have finished some interactions on the page'; for instance, single page visits that stay longer than 15 seconds, or trigger an ajax event; I want these visits to be excluded from bounce rate calculation. Most companies look to have a bounce rate between 25-percent and 45-percent, while others are okay with less than 55-percent. When a user gets to a site, they need a clear direction of where the content that they are looking for lives. Most software that you use tells you the bounce rate directly, but you can also calculate it using the following formula: Bounce rate = Number of bounced users / Total number of users. 25% – 55% for B2B websites. 43%: Email: 29. Definition. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). Select the start and end dates for the period you want to see the bounce rate for. Segment Bounce Rates. So what should we use? Good question (yeah, asking questions is good), I suggest using SiteCatalyst as its Single Access visit is closer to definition of a bounced visit by WAA : -For a bounced visit, the entry. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. We utilize Omniture as our website metrics tracking application. Google Analytics measures bounce rate as the percentage of visitors who view a page in our website, then leave the website. (156 ÷ 80,000) x 100 = 0. Definition: Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. 54% in the communications industry. Bounce rate and engagement rate. A high bounce rate indicates visitors are not engaging with the content or finding what they were looking for, causing them to leave. A high exit rate, on the other hand, suggests that users are giving up on that. However, this can range from as low as 20% for e-commerce websites to as high as 90% for certain page types like dictionaries or blogs. To access the segments menu, click “Show Segments” at the top of any report, then search and select segments from the list in the left sidebar: To add a custom segment, select “Create new. Hi There, We have a Mobile Site and Omniture shows a Bounce Rate of approx. 1. In most situations, a bounce rate higher than 50% indicates that a visitor didn't find what they. 52% of users say the main reason why they won’t return to a website is aesthetics. Gunther CW, Verbeek E. For example: Trait rule will should that bounce rate is higher than %80. Bounce rate helps identify where you might be targeting people with irrelevant landing pages. Definition. Definition of Bounce Rate in GA4. Monitor delivery by watching response rates, email opens and bounce rates. sessions in which the person left your site from the entrance page without interacting with the page). I wish Sitecatalyst could have provided the bounce rate metric right out of the box but no worries… here is how you can do it easily. Let me show you some example metrics to explain when bounce rate can suck: Calculating Bounce Rate for Newsletter Sign up Thanks Page: Pageviews – 10,000 Visits – 9,500 Entry pages (entries) – 55 Single Access – 10. Bounce rate is the percentage of visitors who enter a site (or a page) and then leave immediately. g. A bounce rate. You can track their user journey and path through your site so you can see what they’re interested in and when they left. According to a benchmark report by Contentsquare, the average bounce rate across industries is 47%. Bounce Rate definition Bounce rates are the percent of single page visits, where the user arrives and doesn’t trigger any events or visit any other page. It is one of the most common indicators of user engagement and satisfaction. Google Analytics uses the latter as its definition for a simple reason. Pages with extremely high bounce rates won’t rank as highly as those with lower bounce rates. Select the report you want to customize. In its most basic sense, a bounce rate represents the percentage of visitors who enter the site and then leave, as opposed to staying on the site and interacting with it in a. 2. Visitors bounce when there’s nothing to keep them engaged. The number of page views used in the formula includes single page visits. Bouncing emails are email delivery failure notifications. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. Someone that bounces from your site (obviously) didn’t convert. A “bounce” is when a visitor only views one page and then leaves without viewing any other pages on the website. The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. A visit starts when the user first arrives on your site. Add “Bounce rate” and click. 5%. 1. An entry page with a low bounce rate. Generally, display advertising is sold by CMP (see above), you can easily convert the. one workaround is if you have a 'previous page' evar or prop that is blank on the first page of he visit and then gets set in the same server call as the pagename you want the 'bounce rate' on. Bounce rate is an internet marketing term that refers to the percentage of visitors to a website who enter and then leave (“bounce”). I just searched and noticed that Bounce Rate = Bounces divided by Entries. This means that nearly half of the people who initially land on your site leave without taking action. Good bounce rates in e-commerce are. The bounce rate occurs when a user lands on a particular web page from a source and immediately leaves the website without navigating to other web pages. We want to create bounce rate trait on Audience manager. e. It gives a measure of responsiveness and effectiveness of your website. In contrast, an exit occurs any time a user clicks out of a webpage, regardless of whether it was the only page they explored on the website. Pages / Visit - 1 Average Visit Duration - 1. Not intuitive. The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. After reading them, I nod my head and say, “yeah, that was a fantastic answer. See Create a solution design document in the Implement user guide. In assessing whether or not you have effectively captured the interest of your customers, bounce rates and departure rates are two metrics to evaluate. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. The Definition of Bounce Rate and Exit Rate Let’s start with some definitions. ; Pages that load within two seconds have an. Bounce rate is an Internet marketing term used in web traffic analysis. Choose a Page with the Worst Bounce Rate to Start. However, it is not necessarily the first hit if the variable is not defined. Bounce rate, then, is the rate at which people bounce into and out of your site without interacting. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. ~ Google Analytics. Campaign: Can refer to:What is web analytics. 1. This aims to make visitors know what steps to take if they feel interested in the content provided. 1 - Definition of Bounce Rate. Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. 1 Accepted Solution. The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. High exit rates are good if the site traffic isn’t massive (and therefore a small number of people bouncing back off doesn’t really matter) and/or visitor engagement is high (meaning that there’s demand for your product/service). When someone loads your page and immediately exits, this is a textbook example of a “bounce. They determine the actions you take, so you should choose the KPIs wisely. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Set goals. To calculate the email bounce rate, you need to divide the number of bounced emails by the number of emails delivered. 41% to 55% is roughly average. Bounce Rate. Include internal hyperlinks. Step 2: Click on Site Content. 30% and above is excellent. e. The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i. Use permission-based double opt-in forms. Omniture, WebTrends, CoreMetrics, VisualSciences, Google Analytics or whatever else you have. 4. Content Sites – 40% to 60%. In Google Analytics Universal (UA), bounce rate was defined as the percentage of single-page sessions without interaction with the page. exit rate can help you understand search engine optimisation (SEO) better. It’s calculated by dividing the number of single-page sessions by total sessions. A visit consisting of more than one hit (in this circumstance, an s. After finding the information he wanted, the user leaves your website immediately. Navigation should be easy and effortless for visitors.